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City University
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City University

Aug 1, 2019 by

The great team at National University System’s agency asked me to help gather & coordinate with CityU’s real students to highlight the incredible degree opportunities and international programs offered as a student of City University. The (:90) came out great, with the background of Seattle as much a part of the story as the...

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National University – One Class At A Time, #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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National University’s #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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San Diego Honda Dealers – The Giving Campaign
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I am grateful to have been asked to help coordinate with three local charities on behalf of the incredible team at MeadsDurket to shoot their new “Giving Campaign” with Emota for the San Diego Honda Dealers. Each of the three local San Diego charities we worked with; Emilio Nares Foundation, ArtReach San Diego and San Diego Coastkeepers, were selected based on the impact they make...

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National University
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National University

Feb 7, 2018 by

National University’s Marketing Department needed help to launch their Project Management software & integrate it into their newly-created internal workflow. It was my pleasure to work with such a dedicated team at NU to set up and prepare all data-integration into Workamajig and implement new processes that aligned with their business goals. We’ve since developed proper business rules, aligned the project development and workflow...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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California Community College Career Education
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The innovative team at MeringCarson provided me an opportunity to produce the print & video shoot for California’s Community College Career Education campaign. The work breaks regionally and locally in TV, OOH, social and shows a bold, dynamic way to support the growing number of people looking for an effective alternative to higher education in California. It was great fun to shoot with such...

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San Diego Honda Dealers Always Sunny Story
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The great, creative folks at MeadsDurket have just launched their latest “Always Sunny Stories” for the San Diego Honda Dealers. I had the pleasure of line producing the shoot for Bubba Durkett & the agency featuring incredible talent, Judy & Ricochet (the world’s only SURFice dog®, who provides emotional support and healing through the power of surfing) which yielded a campaign of heartwarming Always...

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Callaway Golf – Chrome Soft TV
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Chrome Soft – The Ball That Changed The Ball. The creative folks at Taco Truck Creative have done it again, launching their new work for Callaway’s Chrome Soft. I was lucky to help produce the series of three TV spots that was shot with Director/DP Shaun Boyte and his talented team. Spots will run on Network, Online & social channels. Fun Fact – Phil...

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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 25, 2016 by

The renowned team at MeringCarson continues to amaze with the launch of their second story in the “No Small Adventures” campaign. Overjoyed to help produce this epic video, “Racing The Sun” with On Point Productions for Mammoth Lakes Tourism‘s Social...

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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 24, 2016 by

Once again, MeringCarson‘s top-notch team have created a truly engaging campaign, celebrating “No Small Adventures” for Mammoth Lakes Tourism. I was lucky to help produce this first of two videos, “Mountain Healing,” with On Point Productions for the launch of their Facebook & Instagram social...

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MJE Marketing
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MJE Marketing

May 7, 2016 by

I helped MJE Marketing implement and incorporate a new online Project Management software, develop internal workflow processes and assisted in staffing the Traffic department. After incorporating a more systematic workflow, MJE is better able to organize their workload, manage task & project deadlines, level resources & streamline internal communication with weekly Traffic...

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Primrose Schools
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Primrose Schools

Dec 8, 2015 by

Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...

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Anacom Media
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Anacom Media

Nov 8, 2014 by

I created specific workflow & business processes after a thorough discovery phase with agency stakeholders revealed opportunities for increased efficiency, documentation & tracking. After incorporating their project management software system into their business workflow, I enabled Anacom Media to streamline communications, internally & throughout their client roster, organize their work & create opportunities to make better business decisions as they grow.  Most recent results yielded an increase in retainer...

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San Diego Tourism Authority Spring Display Campaign
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MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music!  This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers.  I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website!    ...

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SDCCU “Nickel & Dimed”
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SDCCU re-launches Superfan Tina on her new talk show in “SDCCU TV with Superfan Tina.”  The campaign re-invigorated the disdain for Big Bank banking fees and drove consumers to various products at sdccu.com.  I was the Broadcast Manager on the project, helped the Broadcast Producer with logistics, completed talent contracts & trafficked final spots for air....

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Ashworth video “The Course Never Leaves You”
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A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling.  The course never leaves you / you never leave the course.  I was the Producer, Project Manager, and managed editorial through the finished...

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Hank Haney Facebook App
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In order to capitalize on TaylorMade-adidas Golf’s new staff professional, Hank Haney, NYCA created an application that would allow golfers to answer diagnostic questions abut their own golf swing and receive a course of videos to help them approve. Users can watch videos, save them to favorites & view them on their smart phones.  The app was launched with minimal advertising, but the application...

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SignOnSanDiego.com
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SignOnSanDiego.com

Aug 6, 2013 by

SignOnSanDiego.com – San Diego Union Tribune’s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, & News. Marketing Situation: SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA’s grow! Idea:  The local expert – establish SOSD as a specialist versus generalist web site. Growth: The advertising campaigns resulted in dramatic growth in page views:...

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Barona Casino
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Barona Casino

Aug 3, 2013 by

Barona Casino asked NYCA for help promoting their casino as a vacation destination.  NYCA applied creative inventiveness to bring everything that made Barona Casino more than a casino in their print & TV campaign “Barona...

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TaylorMade R11 PreLaunch
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R11 Teaser campaign TV needed to be created & launched into the marketplace fast, due to a leak in the media about upcoming new product launch & details.  NYCA creative found simple is best, music was negotiated and product was shot, edited, cleared & on air within...

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adidas-Golf microsite
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adidas-Golf microsite

Aug 2, 2013 by

To showcase the launch of adidas-Golf’s ClimaProof Storm jacket, their best-selling winter gear, adidas wanted nyca to create an interactive feature for their site highlighting the benefits of this new...

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San Diego Natural History Museum
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San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event.  NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow.  This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...

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Union Tribune “Mega Jobs” video
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This seemingly behind-the-scenes video, cast, produced and edited at NYCA, created as a tongue-in-cheek video for the San Diego Union Tribune Careers section of the paper promoting their Mega Jobs career fair.  It went viral within it’s first...

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Kyocera POP TurnTable
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Kyocera POP TurnTable

Aug 2, 2013 by

Kyocera Wireless came to NYCA with sagging sales at retail, limited budgets and small distribution runs.  NYCA’s creative team developed a series of inventive 3-dimentional, working pieces POP which increased sales projections earlier than...

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Studio Shu, Inc.
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Studio Shu, Inc.

Aug 1, 2013 by

A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu.  The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously.  We work by learning and we learn by working!  ‘Shu’ is a Taoist symbol that means Art, Skill...

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Kyocera Wireless POS
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Kyocera Wireless POS

Jul 30, 2013 by

Kyocera Wireless:  The launch of the Slider phone sold more than two million units (its first-year goal) within five months – attributed purely to point-of-sale...

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SDUT “Chair”
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SDUT “Chair”

Jul 28, 2013 by

San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase not only subscriptions, but retail sales.  This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune’s want ad section. Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%....

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SDUT “Home”
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SDUT “Home”

Jul 25, 2013 by

San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase readership & subscriptions.  This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted.  Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%. Churn has been reduced by 3.6%. Mediums: Print,...

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RocketBallz campaign
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RocketBallz campaign

Jul 25, 2013 by

TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...

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Stingaree / Endev
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Stingaree / Endev

Jul 25, 2013 by

Stingaree, a new downtown San Diego Restaurant quickly turned into the hottest club in the famous Gaslamp area.  NYCA was asked to create a new brand identity, menus and a somewhat jarring advertising campaign.  The creative focused on the pleasure/pain of the Stingaree experience; the pleasure of good food and elegant surroundings vs. the pain of the next morning after the evening’s festivities.  Their...

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San Diego ConVis – Restaurant Week
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San Diego Convention & Visitors Bureau: Restaurant Week – A guerrilla-marketing campaign which provided consumers their own Maitre d’ at various key locations throughout San Diego.  This brought local media buzz and provided another medium and outreach opportunity to secure customer reservations & bookings for our client.     Growth:  San Diego’s the #4 most-visited leisure destination in the U.S., up from #12. For every $1...

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RocketBallz TV
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RocketBallz TV

Jul 12, 2013 by

“RocketBallz” was not only a crazy name for a golf product, the creative team at NYCA decided to celebrate what would become the best-selling Fairway Wood in TaylorMade Golf...

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adidas Equipment for your Body
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A series of (:15) spots brought adidas apparel into the equipment category with the adidas-Golf launched “Play your Jacket,” “Play your Shoes,” and “Play your Shirt”  I was the Project manager for the campaign, completed Network commercial clearance and...

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adidas Golf campaign
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adidas Golf campaign

Jul 4, 2013 by

NYCA developed a new way to look at golf apparel bringing adidasGolf to the forefront with the tagline & campaign: Equipment For Your Body. The campaign launched with  Three (:15) tv spots online & on air celebrating adidasGolf as the next best-selling Golf Equipment on the market in apparel; Jacket, Shirt, Shoes.  The campaign continued on for additional year with TV, print, digital, social,...

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Ilovemyjobandineverwanttoleave.com
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A whimsical site developed to showcase Dr. Occupation, a job search guru offerred by signonsandiego.com for those interested in finding their perfect job. Dr. Occupation was a character developed & nurtured by NYCA’s multi-platform campaign had marketing legs as an online column, an email campaign and online updates with new videos developed weekly for the...

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