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Integrated Content Producer & Internal Workflow consultant / 858.349.2942

Whether your needs are for Creative Production Management on Motion &/or Stills shoots, Content or Project Management in either Offline or Online campaigns, development (or fine-tuning) of your Internal workflow or processes, Talent wrangling or Art Buying, my common-sense approach and wide-variety of experiences can provide value to your business.

I am a cross-media producer & project manager, driven to help creative ideas fulfill their brightest potential.  I have extensive experience in management of campaign launches & can juggle multiple projects in various stages of development.  I have developed & managed different project management systems and create customized, internal workflow processes for a variety of agencies. I have negotiated as Art Buyer and produced a range of budget-to-fully-funded Print & Video shoots for various clients.

I have managed creative & PM teams, vendor-partners, suppliers and contractors and have developed and managed multiple campaign and project-only marketing budgets.  I have a strong attention to detail and strive for the most efficient way to manage multiple deadlines and teams from project planning / briefing through to project delivery & post-launch on a range of advertising campaigns and projects in many different mediums.

I received my Masters in Art, am a serial entrepreneur, and a galvanizer of people. This unique combination yields a passion for creativity, vigilance over the budget, a willingness to bring unconventional solutions, and the ability to execute integrated productions where clients, agencies, and third parties come together.

I earned my stripes at JWT San Francisco, working on Sun Microsystems, Stuart Anderson’s Restaurants, Chevron, USA and Jenny Craig in their Ad Services (traffic) department. I subsequently worked for several Southern California agencies, and became a founding member of NYCA in 2002 as the Director of Production. NYCA was consistently a Top 10 San Diego agency, producing integrated work for clients such as TaylorMade-adidas Golf, Barona Casino, Kyocera Wireless, ViewSonic and San Diego County Credit Union, to name a few. Simultaneously, I founded Studio Shu, an art studio concentrating on providing creative expression opportunities for kids & adults.

My expertise includes:

  • Campaign Planning & Development
  • Development & implementation of internal workflow processes
  • Online / Offline Campaign Integration
  • Integrated / Cross-Platform Project Management
  • Online ad unit Project Management / Production
  • Print Production, Shoot & Post Management
  • Video Shoot & Post Production Management
  • Vendor-partner & Supplier Management
  • Broadcast Business Affairs
  • Broadcast Commercial Clearance
  • Art Buying / Negotiations
  • Budget Development and Management
  • Post-Mortem Budget and Process reconciliation

“She is as effective on single projects as she is on broad campaigns because she deploys the same process of discovery, partnership, and execution across all engagements.” Michelle Edelman, NYCA, Inc.