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San Diego Natural History Museum

Posted on Aug 2, 2013 in BROADCAST / VIDEO, PRINT / OUTDOOR / GUERILLA, PROJECT MANAGEMENT

San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event. ┬áNYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow. ┬áThis Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show and ticket sales soared.