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RocketBallz campaign

Posted on Jul 25, 2013 in BROADCAST / VIDEO, DIGITAL / SOCIAL, PRINT / OUTDOOR / GUERILLA, PROJECT MANAGEMENT

TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY club.