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Home!

Aug 6, 2020 by

National University’s agency continues to push themselves creatively with this new campaign “Home”! GLP Creative & Director/Photographer Tibor Nemeth along with Mark Hankey, provided a safe and secure set for agency, talent & crew. I was asked to help with Talent Outreach & secure existing alumni and students to help launch NU’s new scholarship...

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SDG&E “Together”
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SDG&E “Together”

Apr 27, 2020 by

MeadsDurket asked me to wrangle talent & help produce a quick-turn TV spot as COVID-19 hit, filmed virtually on zoom meetings for SDG&E’s “Together” campaign. Concepted & written by Creative Director Tony Durket, editor, Eric Bucchare of IndigoPost knocked this one out from kickoff to launch in...

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SDG&E “Fans Of The Flame”
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The amazing team at MeadsDurket asked me to help coordinate & produce a print shoot for SDG&E’s “Fans Of The Flame” campaign, shot by the amazing Bil Zelman, working with real SDG&E business customers on a fast-turn timeline. The initial work just launched at the Sacramento Airport and will continue to roll out in digital and social components this...

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City University
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City University

Aug 1, 2019 by

The great team at National University System’s agency asked me to help gather & coordinate with CityU’s real students to highlight the incredible degree opportunities and international programs offered as a student of City University. The (:90) came out great, with the background of Seattle as much a part of the story as the...

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National University – One Class At A Time, #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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National University’s #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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California Community College Career Education
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The innovative team at MeringCarson provided me an opportunity to produce the print & video shoot for California’s Community College Career Education campaign. The work breaks regionally and locally in TV, OOH, social and shows a bold, dynamic way to support the growing number of people looking for an effective alternative to higher education in California. It was great fun to shoot with such...

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Primrose Schools
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Primrose Schools

Dec 8, 2015 by

Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...

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SignOnSanDiego.com
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SignOnSanDiego.com

Aug 6, 2013 by

SignOnSanDiego.com – San Diego Union Tribune’s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, & News. Marketing Situation: SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA’s grow! Idea:  The local expert – establish SOSD as a specialist versus generalist web site. Growth: The advertising campaigns resulted in dramatic growth in page views:...

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Barona Casino
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Barona Casino

Aug 3, 2013 by

Barona Casino asked NYCA for help promoting their casino as a vacation destination.  NYCA applied creative inventiveness to bring everything that made Barona Casino more than a casino in their print & TV campaign “Barona...

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TaylorMade R11 PreLaunch
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R11 Teaser campaign TV needed to be created & launched into the marketplace fast, due to a leak in the media about upcoming new product launch & details.  NYCA creative found simple is best, music was negotiated and product was shot, edited, cleared & on air within...

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San Diego Natural History Museum
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San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event.  NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow.  This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...

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Kyocera POP TurnTable
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Kyocera POP TurnTable

Aug 2, 2013 by

Kyocera Wireless came to NYCA with sagging sales at retail, limited budgets and small distribution runs.  NYCA’s creative team developed a series of inventive 3-dimentional, working pieces POP which increased sales projections earlier than...

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Studio Shu, Inc.
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Studio Shu, Inc.

Aug 1, 2013 by

A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu.  The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously.  We work by learning and we learn by working!  ‘Shu’ is a Taoist symbol that means Art, Skill...

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Kyocera Wireless POS
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Kyocera Wireless POS

Jul 30, 2013 by

Kyocera Wireless:  The launch of the Slider phone sold more than two million units (its first-year goal) within five months – attributed purely to point-of-sale...

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SDUT “Chair”
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SDUT “Chair”

Jul 28, 2013 by

San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase not only subscriptions, but retail sales.  This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune’s want ad section. Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%....

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SDUT “Home”
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SDUT “Home”

Jul 25, 2013 by

San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase readership & subscriptions.  This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted.  Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%. Churn has been reduced by 3.6%. Mediums: Print,...

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