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Posted on Jul 25, 2013 in PRINT / OUTDOOR / GUERILLA

San Diego Union-Tribune Newspaper РBased on rejuvinated creative for San Diego readership was down & NYCA was hired to increase readership & subscriptions.  This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted. 

Results:

  • Retail sales moved up 51%.
  • Paper subscriptions ordered online increased 28%.
  • Churn has been reduced by 3.6%.

Mediums: Print, TV, Radio, Guerilla Marketing, Outdoor