San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase readership & subscriptions. This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted.
- Retail sales moved up 51%.
- Paper subscriptions ordered online increased 28%.
- Churn has been reduced by 3.6%.
Mediums: Print, TV, Radio, Guerilla Marketing, Outdoor