San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase not only subscriptions, but retail sales. This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune’s want ad section.
- Retail sales moved up 51%.
- Paper subscriptions ordered online increased 28%.
- Churn has been reduced by 3.6%.