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SDUT “Chair”

Posted on Jul 28, 2013 in PRINT / OUTDOOR / GUERILLA

San Diego Union-Tribune Newspaper¬†– Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase not only subscriptions, but retail sales. ¬†This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune’s want ad section.

Results:

  • Retail sales moved up 51%.
  • Paper subscriptions ordered online increased 28%.
  • Churn has been reduced by 3.6%.