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City University
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City University

Aug 1, 2019 by

The great team at National University System’s agency asked me to help gather & coordinate with CityU’s real students to highlight the incredible degree opportunities and international programs offered as a student of City University. The (:90) came out great, with the background of Seattle as much a part of the story as the...

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National University – One Class At A Time, #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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National University’s #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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San Diego Honda Dealers – The Giving Campaign
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I am grateful to have been asked to help coordinate with three local charities on behalf of the incredible team at MeadsDurket to shoot their new “Giving Campaign” with Emota for the San Diego Honda Dealers. Each of the three local San Diego charities we worked with; Emilio Nares Foundation, ArtReach San Diego and San Diego Coastkeepers, were selected based on the impact they make...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 25, 2016 by

The renowned team at MeringCarson continues to amaze with the launch of their second story in the “No Small Adventures” campaign. Overjoyed to help produce this epic video, “Racing The Sun” with On Point Productions for Mammoth Lakes Tourism‘s Social...

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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 24, 2016 by

Once again, MeringCarson‘s top-notch team have created a truly engaging campaign, celebrating “No Small Adventures” for Mammoth Lakes Tourism. I was lucky to help produce this first of two videos, “Mountain Healing,” with On Point Productions for the launch of their Facebook & Instagram social...

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Primrose Schools
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Primrose Schools

Dec 8, 2015 by

Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...

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San Diego Tourism Authority Spring Display Campaign
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MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music!  This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers.  I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website!    ...

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Ashworth video “The Course Never Leaves You”
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A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling.  The course never leaves you / you never leave the course.  I was the Producer, Project Manager, and managed editorial through the finished...

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Hank Haney Facebook App
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In order to capitalize on TaylorMade-adidas Golf’s new staff professional, Hank Haney, NYCA created an application that would allow golfers to answer diagnostic questions abut their own golf swing and receive a course of videos to help them approve. Users can watch videos, save them to favorites & view them on their smart phones.  The app was launched with minimal advertising, but the application...

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adidas-Golf microsite
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adidas-Golf microsite

Aug 2, 2013 by

To showcase the launch of adidas-Golf’s ClimaProof Storm jacket, their best-selling winter gear, adidas wanted nyca to create an interactive feature for their site highlighting the benefits of this new...

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Studio Shu, Inc.
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Studio Shu, Inc.

Aug 1, 2013 by

A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu.  The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously.  We work by learning and we learn by working!  ‘Shu’ is a Taoist symbol that means Art, Skill...

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RocketBallz campaign
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RocketBallz campaign

Jul 25, 2013 by

TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...

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adidas Golf campaign
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adidas Golf campaign

Jul 4, 2013 by

NYCA developed a new way to look at golf apparel bringing adidasGolf to the forefront with the tagline & campaign: Equipment For Your Body. The campaign launched with  Three (:15) tv spots online & on air celebrating adidasGolf as the next best-selling Golf Equipment on the market in apparel; Jacket, Shirt, Shoes.  The campaign continued on for additional year with TV, print, digital, social,...

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Ilovemyjobandineverwanttoleave.com
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A whimsical site developed to showcase Dr. Occupation, a job search guru offerred by signonsandiego.com for those interested in finding their perfect job. Dr. Occupation was a character developed & nurtured by NYCA’s multi-platform campaign had marketing legs as an online column, an email campaign and online updates with new videos developed weekly for the...

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