Stingaree / Endev
Stingaree, a new downtown San Diego Restaurant quickly turned into the hottest club in the famous Gaslamp area. NYCA was asked to create a new brand identity, menus and a somewhat jarring advertising campaign. The creative focused on the pleasure/pain of the Stingaree experience; the pleasure of good food and elegant surroundings vs. the pain of the next morning after the evening’s festivities. Their menus created with lush brushed leather on one side and rough fabric on the other, emulated the brand campaign with every order.