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City University
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City University

Aug 1, 2019 by

The great team at National University System’s agency asked me to help gather & coordinate with CityU’s real students to highlight the incredible degree opportunities and international programs offered as a student of City University. The (:90) came out great, with the background of Seattle as much a part of the story as the...

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National University – One Class At A Time, #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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National University’s #My30
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National University’s new 2019 campaign offers a deeper dive into #My30, by featuring & celebrating NU students and alumni across the country. We spent time with each one of these inspiring students, capturing their story; National University’s story. So grateful to work with these amazing folks as National University’s Talent Coordinator and team up again with the incredible Director Tibor Nemeth, DP Trevor Fife...

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San Diego Honda Dealers – The Giving Campaign
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I am grateful to have been asked to help coordinate with three local charities on behalf of the incredible team at MeadsDurket to shoot their new “Giving Campaign” with Emota for the San Diego Honda Dealers. Each of the three local San Diego charities we worked with; Emilio Nares Foundation, ArtReach San Diego and San Diego Coastkeepers, were selected based on the impact they make...

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National University
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National University

Feb 7, 2018 by

National University’s Marketing Department needed help to launch their Project Management software & integrate it into their newly-created internal workflow. It was my pleasure to work with such a dedicated team at NU to set up and prepare all data-integration into Workamajig and implement new processes that aligned with their business goals. We’ve since developed proper business rules, aligned the project development and workflow...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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National University asks “What can you do in 30-days?”
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National University highlights their 4-week class format & student victories in their new 2018 campaign. I coordinated the real Student talent for the shoot & the campaign has already surpassed previously set enrollment goals with it’s Broadcast, Social & Print release. It was great fun to shoot with such a dedicated group of Students, the legendary Producer, Mark Hankey, a fabulous Director, Tibor Nemeth...

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California Community College Career Education
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The innovative team at MeringCarson provided me an opportunity to produce the print & video shoot for California’s Community College Career Education campaign. The work breaks regionally and locally in TV, OOH, social and shows a bold, dynamic way to support the growing number of people looking for an effective alternative to higher education in California. It was great fun to shoot with such...

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San Diego Honda Dealers Always Sunny Story
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The great, creative folks at MeadsDurket have just launched their latest “Always Sunny Stories” for the San Diego Honda Dealers. I had the pleasure of line producing the shoot for Bubba Durkett & the agency featuring incredible talent, Judy & Ricochet (the world’s only SURFice dog®, who provides emotional support and healing through the power of surfing) which yielded a campaign of heartwarming Always...

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Callaway Golf – Chrome Soft TV
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Chrome Soft – The Ball That Changed The Ball. The creative folks at Taco Truck Creative have done it again, launching their new work for Callaway’s Chrome Soft. I was lucky to help produce the series of three TV spots that was shot with Director/DP Shaun Boyte and his talented team. Spots will run on Network, Online & social channels. Fun Fact – Phil...

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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 25, 2016 by

The renowned team at MeringCarson continues to amaze with the launch of their second story in the “No Small Adventures” campaign. Overjoyed to help produce this epic video, “Racing The Sun” with On Point Productions for Mammoth Lakes Tourism‘s Social...

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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 24, 2016 by

Once again, MeringCarson‘s top-notch team have created a truly engaging campaign, celebrating “No Small Adventures” for Mammoth Lakes Tourism. I was lucky to help produce this first of two videos, “Mountain Healing,” with On Point Productions for the launch of their Facebook & Instagram social...

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MJE Marketing
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MJE Marketing

May 7, 2016 by

I helped MJE Marketing implement and incorporate a new online Project Management software, develop internal workflow processes and assisted in staffing the Traffic department. After incorporating a more systematic workflow, MJE is better able to organize their workload, manage task & project deadlines, level resources & streamline internal communication with weekly Traffic...

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Primrose Schools
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Primrose Schools

Dec 8, 2015 by

Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...

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Anacom Media
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Anacom Media

Nov 8, 2014 by

I created specific workflow & business processes after a thorough discovery phase with agency stakeholders revealed opportunities for increased efficiency, documentation & tracking. After incorporating their project management software system into their business workflow, I enabled Anacom Media to streamline communications, internally & throughout their client roster, organize their work & create opportunities to make better business decisions as they grow.  Most recent results yielded an increase in retainer...

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San Diego Tourism Authority Spring Display Campaign
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MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music!  This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers.  I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website!    ...

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SDCCU “Nickel & Dimed”
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SDCCU re-launches Superfan Tina on her new talk show in “SDCCU TV with Superfan Tina.”  The campaign re-invigorated the disdain for Big Bank banking fees and drove consumers to various products at sdccu.com.  I was the Broadcast Manager on the project, helped the Broadcast Producer with logistics, completed talent contracts & trafficked final spots for air....

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Ashworth video “The Course Never Leaves You”
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A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling.  The course never leaves you / you never leave the course.  I was the Producer, Project Manager, and managed editorial through the finished...

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Hank Haney Facebook App
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In order to capitalize on TaylorMade-adidas Golf’s new staff professional, Hank Haney, NYCA created an application that would allow golfers to answer diagnostic questions abut their own golf swing and receive a course of videos to help them approve. Users can watch videos, save them to favorites & view them on their smart phones.  The app was launched with minimal advertising, but the application...

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SignOnSanDiego.com
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SignOnSanDiego.com

Aug 6, 2013 by

SignOnSanDiego.com – San Diego Union Tribune’s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, & News. Marketing Situation: SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA’s grow! Idea:  The local expert – establish SOSD as a specialist versus generalist web site. Growth: The advertising campaigns resulted in dramatic growth in page views:...

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Barona Casino
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Barona Casino

Aug 3, 2013 by

Barona Casino asked NYCA for help promoting their casino as a vacation destination.  NYCA applied creative inventiveness to bring everything that made Barona Casino more than a casino in their print & TV campaign “Barona...

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