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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 25, 2016 by

The renowned team at MeringCarson continues to amaze with the launch of their second story in the “No Small Adventures” campaign. Overjoyed to help produce this epic video, “Racing The Sun” with On Point Productions for Mammoth Lakes Tourism‘s Social...

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Mammoth Lakes Tourism
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Mammoth Lakes Tourism

Jun 24, 2016 by

Once again, MeringCarson‘s top-notch team have created a truly engaging campaign, celebrating “No Small Adventures” for Mammoth Lakes Tourism. I was lucky to help produce this first of two videos, “Mountain Healing,” with On Point Productions for the launch of their Facebook & Instagram social...

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MJE Marketing
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MJE Marketing

May 7, 2016 by

I helped MJE Marketing implement and incorporate a new online Project Management software, develop internal workflow processes and assisted in staffing the Traffic department. After incorporating a more systematic workflow, MJE is better able to organize their workload, manage task & project deadlines, level resources & streamline internal communication with weekly Traffic...

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Primrose Schools
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Primrose Schools

Dec 8, 2015 by

Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...

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Anacom Media
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Anacom Media

Nov 8, 2014 by

I created specific workflow & business processes after a thorough discovery phase with agency stakeholders revealed opportunities for increased efficiency, documentation & tracking. After incorporating their project management software system into their business workflow, I enabled Anacom Media to streamline communications, internally & throughout their client roster, organize their work & create opportunities to make better business decisions as they grow.  Most recent results yielded an increase in retainer...

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San Diego Tourism Authority Spring Display Campaign
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MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music!  This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers.  I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website!    ...

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Ashworth video “The Course Never Leaves You”
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A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling.  The course never leaves you / you never leave the course.  I was the Producer, Project Manager, and managed editorial through the finished...

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SignOnSanDiego.com
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SignOnSanDiego.com

Aug 6, 2013 by

SignOnSanDiego.com – San Diego Union Tribune’s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, & News. Marketing Situation: SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA’s grow! Idea:  The local expert – establish SOSD as a specialist versus generalist web site. Growth: The advertising campaigns resulted in dramatic growth in page views:...

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Barona Casino
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Barona Casino

Aug 3, 2013 by

Barona Casino asked NYCA for help promoting their casino as a vacation destination.  NYCA applied creative inventiveness to bring everything that made Barona Casino more than a casino in their print & TV campaign “Barona...

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TaylorMade R11 PreLaunch
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R11 Teaser campaign TV needed to be created & launched into the marketplace fast, due to a leak in the media about upcoming new product launch & details.  NYCA creative found simple is best, music was negotiated and product was shot, edited, cleared & on air within...

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adidas-Golf microsite
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adidas-Golf microsite

Aug 2, 2013 by

To showcase the launch of adidas-Golf’s ClimaProof Storm jacket, their best-selling winter gear, adidas wanted nyca to create an interactive feature for their site highlighting the benefits of this new...

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San Diego Natural History Museum
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San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event.  NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow.  This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...

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Union Tribune “Mega Jobs” video
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This seemingly behind-the-scenes video, cast, produced and edited at NYCA, created as a tongue-in-cheek video for the San Diego Union Tribune Careers section of the paper promoting their Mega Jobs career fair.  It went viral within it’s first...

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Kyocera POP TurnTable
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Kyocera POP TurnTable

Aug 2, 2013 by

Kyocera Wireless came to NYCA with sagging sales at retail, limited budgets and small distribution runs.  NYCA’s creative team developed a series of inventive 3-dimentional, working pieces POP which increased sales projections earlier than...

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RocketBallz campaign
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RocketBallz campaign

Jul 25, 2013 by

TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...

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Stingaree / Endev
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Stingaree / Endev

Jul 25, 2013 by

Stingaree, a new downtown San Diego Restaurant quickly turned into the hottest club in the famous Gaslamp area.  NYCA was asked to create a new brand identity, menus and a somewhat jarring advertising campaign.  The creative focused on the pleasure/pain of the Stingaree experience; the pleasure of good food and elegant surroundings vs. the pain of the next morning after the evening’s festivities.  Their...

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adidas Equipment for your Body
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A series of (:15) spots brought adidas apparel into the equipment category with the adidas-Golf launched “Play your Jacket,” “Play your Shoes,” and “Play your Shirt”  I was the Project manager for the campaign, completed Network commercial clearance and...

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adidas Golf campaign
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adidas Golf campaign

Jul 4, 2013 by

NYCA developed a new way to look at golf apparel bringing adidasGolf to the forefront with the tagline & campaign: Equipment For Your Body. The campaign launched with  Three (:15) tv spots online & on air celebrating adidasGolf as the next best-selling Golf Equipment on the market in apparel; Jacket, Shirt, Shoes.  The campaign continued on for additional year with TV, print, digital, social,...

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