Sometimes a project defines more than a year and helping launch this unique online e-course was a two year passion, developed with the talented team at 62ABOVE and a dedicated team at TIPA in collaboration with Qualcomm. It is a FREE, guided course, guided with VO, still images, designed slides & inventor videos, and broken down into mini lessons in three modules. It was...
Once again, MeringCarson‘s top-notch team have created a truly engaging campaign, celebrating “No Small Adventures” for Mammoth Lakes Tourism. I was lucky to help produce this first of two videos, “Mountain Healing,” with On Point Productions for the launch of their Facebook & Instagram social...
I helped MJE Marketing implement and incorporate a new online Project Management software, develop internal workflow processes and assisted in staffing the Traffic department. After incorporating a more systematic workflow, MJE is better able to organize their workload, manage task & project deadlines, level resources & streamline internal communication with weekly Traffic...
Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...
I created specific workflow & business processes after a thorough discovery phase with agency stakeholders revealed opportunities for increased efficiency, documentation & tracking. After incorporating their project management software system into their business workflow, I enabled Anacom Media to streamline communications, internally & throughout their client roster, organize their work & create opportunities to make better business decisions as they grow. Most recent results yielded an increase in retainer...
MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music! This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers. I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website! ...
A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling. The course never leaves you / you never leave the course. I was the Producer, Project Manager, and managed editorial through the finished...
SignOnSanDiego.com – San Diego Union Tribune’s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, & News. Marketing Situation: SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA’s grow! Idea: The local expert – establish SOSD as a specialist versus generalist web site. Growth: The advertising campaigns resulted in dramatic growth in page views:...
San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event. NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow. This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...
TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...
Stingaree, a new downtown San Diego Restaurant quickly turned into the hottest club in the famous Gaslamp area. NYCA was asked to create a new brand identity, menus and a somewhat jarring advertising campaign. The creative focused on the pleasure/pain of the Stingaree experience; the pleasure of good food and elegant surroundings vs. the pain of the next morning after the evening’s festivities. Their...
NYCA developed a new way to look at golf apparel bringing adidasGolf to the forefront with the tagline & campaign: Equipment For Your Body. The campaign launched with Three (:15) tv spots online & on air celebrating adidasGolf as the next best-selling Golf Equipment on the market in apparel; Jacket, Shirt, Shoes. The campaign continued on for additional year with TV, print, digital, social,...