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Studio Shu, Inc.
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Studio Shu, Inc.

Aug 1, 2013 by

A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu.  The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously.  We work by learning and we learn by working!  ‘Shu’ is a Taoist symbol that means Art, Skill...

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RocketBallz campaign
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RocketBallz campaign

Jul 25, 2013 by

TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...

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RocketBallz TV
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RocketBallz TV

Jul 12, 2013 by

“RocketBallz” was not only a crazy name for a golf product, the creative team at NYCA decided to celebrate what would become the best-selling Fairway Wood in TaylorMade Golf...

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adidas Equipment for your Body
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A series of (:15) spots brought adidas apparel into the equipment category with the adidas-Golf launched “Play your Jacket,” “Play your Shoes,” and “Play your Shirt”  I was the Project manager for the campaign, completed Network commercial clearance and...

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adidas Golf campaign
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adidas Golf campaign

Jul 4, 2013 by

NYCA developed a new way to look at golf apparel bringing adidasGolf to the forefront with the tagline & campaign: Equipment For Your Body. The campaign launched with  Three (:15) tv spots online & on air celebrating adidasGolf as the next best-selling Golf Equipment on the market in apparel; Jacket, Shirt, Shoes.  The campaign continued on for additional year with TV, print, digital, social,...

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