MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music! This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers. I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website! ...
SDCCU re-launches Superfan Tina on her new talk show in “SDCCU TV with Superfan Tina.” The campaign re-invigorated the disdain for Big Bank banking fees and drove consumers to various products at sdccu.com. I was the Broadcast Manager on the project, helped the Broadcast Producer with logistics, completed talent contracts & trafficked final spots for air....
A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling. The course never leaves you / you never leave the course. I was the Producer, Project Manager, and managed editorial through the finished...
In order to capitalize on TaylorMade-adidas Golf’s new staff professional, Hank Haney, NYCA created an application that would allow golfers to answer diagnostic questions abut their own golf swing and receive a course of videos to help them approve. Users can watch videos, save them to favorites & view them on their smart phones. The app was launched with minimal advertising, but the application...
San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event. NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow. This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...
A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu. The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously. We work by learning and we learn by working! ‘Shu’ is a Taoist symbol that means Art, Skill...
TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...
NYCA developed a new way to look at golf apparel bringing adidasGolf to the forefront with the tagline & campaign: Equipment For Your Body. The campaign launched with Three (:15) tv spots online & on air celebrating adidasGolf as the next best-selling Golf Equipment on the market in apparel; Jacket, Shirt, Shoes. The campaign continued on for additional year with TV, print, digital, social,...
