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TaylorMade R11 PreLaunch
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R11 Teaser campaign TV needed to be created & launched into the marketplace fast, due to a leak in the media about upcoming new product launch & details.  NYCA creative found simple is best, music was negotiated and product was shot, edited, cleared & on air within...

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adidas-Golf microsite
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adidas-Golf microsite

Aug 2, 2013 by

To showcase the launch of adidas-Golf’s ClimaProof Storm jacket, their best-selling winter gear, adidas wanted nyca to create an interactive feature for their site highlighting the benefits of this new...

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San Diego Natural History Museum
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San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event.  NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow.  This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...

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Union Tribune “Mega Jobs” video
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This seemingly behind-the-scenes video, cast, produced and edited at NYCA, created as a tongue-in-cheek video for the San Diego Union Tribune Careers section of the paper promoting their Mega Jobs career fair.  It went viral within it’s first...

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Kyocera POP TurnTable
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Kyocera POP TurnTable

Aug 2, 2013 by

Kyocera Wireless came to NYCA with sagging sales at retail, limited budgets and small distribution runs.  NYCA’s creative team developed a series of inventive 3-dimentional, working pieces POP which increased sales projections earlier than...

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Studio Shu, Inc.
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Studio Shu, Inc.

Aug 1, 2013 by

A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu.  The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously.  We work by learning and we learn by working!  ‘Shu’ is a Taoist symbol that means Art, Skill...

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Kyocera Wireless POS
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Kyocera Wireless POS

Jul 30, 2013 by

Kyocera Wireless:  The launch of the Slider phone sold more than two million units (its first-year goal) within five months – attributed purely to point-of-sale...

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SDUT “Chair”
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SDUT “Chair”

Jul 28, 2013 by

San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase not only subscriptions, but retail sales.  This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune’s want ad section. Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%....

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SDUT “Home”
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SDUT “Home”

Jul 25, 2013 by

San Diego Union-Tribune Newspaper – Based on rejuvinated creative for San Diego readership was down & NYCA was hired to increase readership & subscriptions.  This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted.  Results: Retail sales moved up 51%. Paper subscriptions ordered online increased 28%. Churn has been reduced by 3.6%. Mediums: Print,...

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RocketBallz campaign
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RocketBallz campaign

Jul 25, 2013 by

TaylorMade’s new product launched out into the market with an unconventional name. NYCA creative team sought to make “RocketBallz” name stand out even more with pro golfers repeating the name as they were first introduced to it, and celebrating the longer drives and strength of the product as it surpassed launch projections as their fastest-best selling FWY...

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Stingaree / Endev
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Stingaree / Endev

Jul 25, 2013 by

Stingaree, a new downtown San Diego Restaurant quickly turned into the hottest club in the famous Gaslamp area.  NYCA was asked to create a new brand identity, menus and a somewhat jarring advertising campaign.  The creative focused on the pleasure/pain of the Stingaree experience; the pleasure of good food and elegant surroundings vs. the pain of the next morning after the evening’s festivities.  Their...

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San Diego ConVis – Restaurant Week
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San Diego Convention & Visitors Bureau: Restaurant Week – A guerrilla-marketing campaign which provided consumers their own Maitre d’ at various key locations throughout San Diego.  This brought local media buzz and provided another medium and outreach opportunity to secure customer reservations & bookings for our client.     Growth:  San Diego’s the #4 most-visited leisure destination in the U.S., up from #12. For every $1...

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RocketBallz TV
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RocketBallz TV

Jul 12, 2013 by

“RocketBallz” was not only a crazy name for a golf product, the creative team at NYCA decided to celebrate what would become the best-selling Fairway Wood in TaylorMade Golf...

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adidas Equipment for your Body
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A series of (:15) spots brought adidas apparel into the equipment category with the adidas-Golf launched “Play your Jacket,” “Play your Shoes,” and “Play your Shirt”  I was the Project manager for the campaign, completed Network commercial clearance and...

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adidas Golf campaign
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adidas Golf campaign

Jul 4, 2013 by

NYCA developed a new way to look at golf apparel bringing adidasGolf to the forefront with the tagline & campaign: Equipment For Your Body. The campaign launched with  Three (:15) tv spots online & on air celebrating adidasGolf as the next best-selling Golf Equipment on the market in apparel; Jacket, Shirt, Shoes.  The campaign continued on for additional year with TV, print, digital, social,...

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Ilovemyjobandineverwanttoleave.com
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A whimsical site developed to showcase Dr. Occupation, a job search guru offerred by signonsandiego.com for those interested in finding their perfect job. Dr. Occupation was a character developed & nurtured by NYCA’s multi-platform campaign had marketing legs as an online column, an email campaign and online updates with new videos developed weekly for the...

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