Chrome Soft – The Ball That Changed The Ball. The creative folks at Taco Truck Creative have done it again, launching their new work for Callaway’s Chrome Soft. I was lucky to help produce the series of three TV spots that was shot with Director/DP Shaun Boyte and his talented team. Spots will run on Network, Online & social channels. Fun Fact – Phil...
Once again, MeringCarson‘s top-notch team have created a truly engaging campaign, celebrating “No Small Adventures” for Mammoth Lakes Tourism. I was lucky to help produce this first of two videos, “Mountain Healing,” with On Point Productions for the launch of their Facebook & Instagram social...
I helped MJE Marketing implement and incorporate a new online Project Management software, develop internal workflow processes and assisted in staffing the Traffic department. After incorporating a more systematic workflow, MJE is better able to organize their workload, manage task & project deadlines, level resources & streamline internal communication with weekly Traffic...
Primrose School is an accredited private preschool that provides premier educational child care experience. Working with BLITZ , a full service Digital Agency, and famed Paul Elledge Photography, I produced their still shoot for their Franchise division. Images were used for online display units, print ads & to update Primrose’s Franchise section of their...
I created specific workflow & business processes after a thorough discovery phase with agency stakeholders revealed opportunities for increased efficiency, documentation & tracking. After incorporating their project management software system into their business workflow, I enabled Anacom Media to streamline communications, internally & throughout their client roster, organize their work & create opportunities to make better business decisions as they grow. Most recent results yielded an increase in retainer...
MeringCarson brought Visit San Diego 7-select San Diegoans to act as the city’s ambassadors, providing a personal tour guide to the hottest areas for food, fun and music! This Rich Media campaign offers visitors to San Diego an insider’s perspective on the best of what San Diego offers. I produced and project managed the video production with MeringCarson’s amazing creative team for San Diego Tourism Authority’s website! ...
SDCCU re-launches Superfan Tina on her new talk show in “SDCCU TV with Superfan Tina.” The campaign re-invigorated the disdain for Big Bank banking fees and drove consumers to various products at sdccu.com. I was the Broadcast Manager on the project, helped the Broadcast Producer with logistics, completed talent contracts & trafficked final spots for air....
A video docu-mantra revival – John Ashworth viewed apparel and the game of Golf – Life and Golf / Golf and Life – intertwined with fabric, direction, feeling. The course never leaves you / you never leave the course. I was the Producer, Project Manager, and managed editorial through the finished...
In order to capitalize on TaylorMade-adidas Golf’s new staff professional, Hank Haney, NYCA created an application that would allow golfers to answer diagnostic questions abut their own golf swing and receive a course of videos to help them approve. Users can watch videos, save them to favorites & view them on their smart phones. The app was launched with minimal advertising, but the application...
SignOnSanDiego.com – San Diego Union Tribune’s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, & News. Marketing Situation: SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA’s grow! Idea: The local expert – establish SOSD as a specialist versus generalist web site. Growth: The advertising campaigns resulted in dramatic growth in page views:...
San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event. NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent’s would follow. This Print, Outdoor and TV campaign selected various well-known San Diego locations to highlight the show...
A place of Art, Skill and Magic – The name Studio Shu comes from the basic meanings of the words Studio and Shu. The word ‘Studio’ is meant to be taken from the word Studio of Renaissance times, namely, a place for work and learning that happen simultaneously. We work by learning and we learn by working! ‘Shu’ is a Taoist symbol that means Art, Skill...
