{"id":211,"date":"2013-07-28T13:26:49","date_gmt":"2013-07-28T20:26:49","guid":{"rendered":"http:\/\/www.lcrworks.com\/?p=211"},"modified":"2015-03-17T10:53:14","modified_gmt":"2015-03-17T17:53:14","slug":"sdut-chair","status":"publish","type":"post","link":"http:\/\/www.lcrworks.com\/?p=211","title":{"rendered":"SDUT &#8220;Chair&#8221;"},"content":{"rendered":"<p><b><i>San Diego Union-Tribune Newspaper\u00a0<\/i><\/b><i>&#8211; Based on rejuvinated creative for San Diego readership was down &amp; NYCA was hired to increase not only subscriptions, but retail sales. \u00a0This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune&#8217;s want ad section.<\/i><\/p>\n<p>Results:<\/p>\n<ul>\n<li>Retail sales moved up 51%.<\/li>\n<li>Paper subscriptions ordered online increased 28%.<\/li>\n<li>Churn has been reduced by 3.6%.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>San Diego Union-Tribune Newspaper\u00a0&#8211; Based on rejuvinated creative for San Diego readership was down &amp; NYCA was hired to increase not only subscriptions, but retail sales. \u00a0This was a guerilla marketing effort made by NYCA to show consumers actual items that could be sold using San Diego Union Tribune&#8217;s want ad section. Results: Retail sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/211"}],"collection":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211"}],"version-history":[{"count":3,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/211\/revisions"}],"predecessor-version":[{"id":231,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/211\/revisions\/231"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}