{"id":181,"date":"2013-08-06T14:05:45","date_gmt":"2013-08-06T21:05:45","guid":{"rendered":"http:\/\/www.lcrworks.com\/?p=181"},"modified":"2015-04-08T11:19:37","modified_gmt":"2015-04-08T18:19:37","slug":"sign-on-san-diego","status":"publish","type":"post","link":"http:\/\/www.lcrworks.com\/?p=181","title":{"rendered":"SignOnSanDiego.com"},"content":{"rendered":"<p><b>SignOnSanDiego.com &#8211;<\/b>\u00a0San Diego Union Tribune&#8217;s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, &amp; News.<\/p>\n<p><b>Marketing Situation:\u00a0<\/b>SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets.<\/p>\n<p><b>NYCA&#8217;s grow! Idea: \u00a0<\/b>The local expert \u2013 establish SOSD as a specialist versus generalist web site.<\/p>\n<p><b>Growth:<\/b><\/p>\n<p>The advertising campaigns resulted in dramatic growth in page views:<\/p>\n<ul>\n<li>Autos\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +140%<\/li>\n<li>Homes\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +106%<\/li>\n<li>Entertainment\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +51%<\/li>\n<li>Careers\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +42%<\/li>\n<li>News \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +8%<\/li>\n<\/ul>\n<p>Unique visitors to the promoted sections also increased:<\/p>\n<ul>\n<li>Autos\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +159%<\/li>\n<li>Homes\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +45%<\/li>\n<li>News \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +45%<\/li>\n<li>Entertainment\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +41%<\/li>\n<li>Careers\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 +17%<\/li>\n<\/ul>\n<p><b>SOSD has became the #1 local San Diego web site:\u00a0<\/b>SOSD drew about 32.1% of San Diego adults Early 2005.\u00a0 In comparison, 29.8% of local adults visited Yahoo.<\/p>\n<p><b>Nationally, SOSD is the #2 newspaper site in the country<\/b>; second only to washingtonpost.com.<\/p>\n<p><b>Campaign Elements: \u00a0<\/b>Radio, TV, Print, In-Theater, Online, Guerilla Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SignOnSanDiego.com &#8211;\u00a0San Diego Union Tribune&#8217;s digital site for their Vertical Markets: Autos, Homes, Entertainment, Careers, &amp; News. Marketing Situation:\u00a0SOSD struggled to position itself as a legitimate San Diego resource amongst fierce national competition with multi-million dollar budgets. NYCA&#8217;s grow! Idea: \u00a0The local expert \u2013 establish SOSD as a specialist versus generalist web site. Growth: The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/181"}],"collection":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181"}],"version-history":[{"count":6,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/181\/revisions"}],"predecessor-version":[{"id":331,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/181\/revisions\/331"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}