{"id":151,"date":"2013-07-25T15:17:21","date_gmt":"2013-07-25T22:17:21","guid":{"rendered":"http:\/\/www.lcrworks.com\/?p=151"},"modified":"2015-03-17T10:53:14","modified_gmt":"2015-03-17T17:53:14","slug":"sdut-home","status":"publish","type":"post","link":"http:\/\/www.lcrworks.com\/?p=151","title":{"rendered":"SDUT &#8220;Home&#8221;"},"content":{"rendered":"<p><b><i>San Diego Union-Tribune Newspaper <\/i><\/b><i>&#8211; Based on rejuvinated creative for San Diego readership was down &amp; NYCA was hired to increase readership &amp; subscriptions. \u00a0This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted.\u00a0<\/i><\/p>\n<p>Results:<\/p>\n<ul>\n<li>Retail sales moved up 51%.<\/li>\n<li>Paper subscriptions ordered online increased 28%.<\/li>\n<li>Churn has been reduced by 3.6%.<\/li>\n<\/ul>\n<p>Mediums: Print, TV, Radio, Guerilla Marketing, Outdoor<\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Diego Union-Tribune Newspaper &#8211; Based on rejuvinated creative for San Diego readership was down &amp; NYCA was hired to increase readership &amp; subscriptions. \u00a0This was a campaign focused on the emotional attachment readers had for their local paper and each section was highlighted.\u00a0 Results: Retail sales moved up 51%. Paper subscriptions ordered online increased [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/151"}],"collection":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151"}],"version-history":[{"count":6,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/151\/revisions"}],"predecessor-version":[{"id":388,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/151\/revisions\/388"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}