{"id":136,"date":"2013-08-02T11:18:20","date_gmt":"2013-08-02T18:18:20","guid":{"rendered":"http:\/\/www.lcrworks.com\/?p=136"},"modified":"2015-04-08T11:20:25","modified_gmt":"2015-04-08T18:20:25","slug":"san-diego-natural-history-museum","status":"publish","type":"post","link":"http:\/\/www.lcrworks.com\/?p=136","title":{"rendered":"San Diego Natural History Museum"},"content":{"rendered":"<p><a href=\"http:\/\/vimeo.com\/40485332\">San Diego Natural History Museum <\/a>had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event. \u00a0NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent&#8217;s would follow. \u00a0This Print, Outdoor and TV campaign selected various well-known San Diego locations to<a href=\"http:\/\/vimeo.com\/16943009\"> highlight the show and ticket sales soared<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Diego Natural History Museum had just signed on to host an over-sized animatronic bug exhibition and needed to create an increased social buzz of the upcoming event. \u00a0NYCA showed if the marketing touched on what kids wanted to see when going to a museum, parent&#8217;s would follow. \u00a0This Print, Outdoor and TV campaign selected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1,5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/136"}],"collection":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136"}],"version-history":[{"count":14,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":353,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/posts\/136\/revisions\/353"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=\/wp\/v2\/media\/243"}],"wp:attachment":[{"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.lcrworks.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}